outdoor advertising - emc outdoor - It's advertising off the top rope! (folding chair not included)

It's advertising off the top rope! (folding chair not included)

04/14/08

04:19:06 pm, by admin

, 125 words, 164 views

Categories: Event Marketing, Alternative out of home media, mobile projection, Sports Marketing, New Media

It's advertising off the top rope! (folding chair not included)

We always say that Mobile Projections are larger than life, but in this case, not by much . . .
At 15 Stories High, this illumination is probably only marginally bigger than it's subject—WWE's Paul "Big Show" Wight—but it does make a big impression on the viewers.

We ran this campaign in Orlando to help promote the WWE's Wrestlemania 14, and it's a perfect example of how Mobile Projections can be used to great effect for event promotion where a short-term, highly targeted exposure is necessary to generate awareness and enthusiasm among the local audience.

It's also a perfect example of how cool a 150 foot tall wrestler can be. Please note that we avoided any obvious "King Kong" references, . . . the Big Show might know how to find us.

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