During the crowded holiday shopping season (yes, even this year) mall advertising is a great way to concentrate your advertising efforts. That's just what the Phipps Conservatory in Pittsburgh, PA is doing to drive traffic to their annual Winter Flower Show.

A regional campaign covering the major malls in the area is taking their invitation to key locations where shoppers are focused. It also doesn't hurt that they're offering a relaxing walk through the flowers to stressed out shoppers hunting for the best bargains.

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