outdoor advertising - emc outdoor - Keynote Location at the Democratic National Convention!

Keynote Location at the Democratic National Convention!

08/28/08

04:56:09 pm, by admin

, 116 words, 171 views

Categories: Event Marketing, Alternative out of home media, mobile projection

Keynote Location at the Democratic National Convention!

Safeway used this mobile projection at the Democratic National Convention to welcome delegates, visitors and VIPs, to celebrate their sponsorship of the event, and to promote a few green messages as well.

Mobile projection was a good fit because it's cutting edge, and allowed us to place the message exactly where it needed to be. It also gave Safeway a unique nighttime exposure, while eliminating the traditional non-eco friendly production that some traditional OOH media requires.

Most importantly, the projection was placed directly across the street from a major downtown hotel housing visitors, delegates and of course, Democratic VIPs. The projection site was also along one of the main routes to and from the convention center!

Permalink Leave a comment

Comments, Pingbacks:

No Comments/Pingbacks for this post yet...