outdoor advertising - emc outdoor - I scream, You scream, We all scream for Wrapped Vehicles and Brand Ambassadors! (oh yeah, and Ice Cream)

I scream, You scream, We all scream for Wrapped Vehicles and Brand Ambassadors! (oh yeah, and Ice Cream)

08/18/08

12:52:35 pm, by admin

, 121 words, 138 views

Categories: Event Marketing, Alternative out of home media, wrapped vehicles, Street Team Promotions

I scream, You scream, We all scream for Wrapped Vehicles and Brand Ambassadors! (oh yeah, and Ice Cream)

If you need to reach attendees at a summer event one sure way to get their attention is to stand outside and yell “FREE ICE CREAM!”. That’s just what American Century Investments did to reach attendees at the recent Northwestern Mutual conference in Milwaukee, WI.

A team of Brand Ambassadors were stationed directly outside the event to inform attendees about the free ice cream, hand out the coupons and direct people to the Wrapped Ice Cream Truck that was parked nearby.

In addition to the free ice cream a team of branded Bike Taxis were chartered and on hand to offer attendees complimentary transportation back to their hotels after the meetings, so they could enjoy their ice cream in style.

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