outdoor advertising - emc outdoor

It's that time of year again, and students are heading back to school. Fresh-faced, bright-eyed and full of enthusiasm, they're ready to dig into those textbooks, start those research papers, and pay rapt attention to a 2 hour lecture on the Loop Amplitudes, Anomalies and Phenomenology of Super String Theory . . .

Or, they can't wait to ditch mom & dad, and go pick up a cool new cell phone to start texting their friends.

That's just what AT&T was counting on when they went back to school in Philadelphia to reach returning college students with some wireless extra-credit. Mobile Billboards provided a great way to engage in a highly targeted short-term blitz as students arrived on campus.

With a number of schools like Penn, Temple, Drexel and Villanova all concentrated in Philadelphia the Mobile Billboard was able to easily move from campus to campus and reach large numbers of returning students in a relatively short amount of time.