outdoor advertising - emc outdoor

Michelob Ultra got a hole in one at the US Open this weekend. In order to reach fans attending one of the biggest golf events of the season they launched a sailboat with a giant branded sail to the waters off Pebble Beach.

The sailboat provided great exposure as it spent the days cruising past the huge crowds.

The sails also provided an added bonus by showing up on network television, behind the two most watched players - Phil Mickelson and Tiger Woods - during sundays final round.

Using creative OOH at major events - like the US Open - can extend the reach of your advertising onto the internet and television.

Out-of-home media excels at highly targeted placement — in other words putting your advertising exactly where your desired audience will see it.

In order to reach women in the Chicago area, and inform them about their new women's health center, the Norwegian American Hospital turned to a variety of interior and exterior grocery store ads which included floor graphics:

Grocery cart panels:

And posters in the parking areas outside the grocery stores:

At a time when healthcare is dominating the news, and many people are feeling concerned and apprehensive, Mercy Hospital wanted to extend a helping hand to the people of Sacramento to assist them in navigating the confusing process of Open Enrollment.

They turned to EMC Events for a solution that would reach people on the streets in a personally engaging, fun and memorable way.

Mercy used a team of friendly and knowledgeable Brand Ambassadors riding Segways equipped with wifi capable laptops. This allowed people to log on to Mercy Hospital’s open enrollment website right then and there to get started! The team also had promotional items like t-shirts and frisbees that the audience could take with them as a reminder for later.

In addition to the Segway team helping consumers with open enrollment, Mercy also wanted to reach women and inform them about the Mercy Affinity Program. This program encourages women to help each other by sharing their stories and learning from the experiences of others.

To reach out to women, EMC mobilized a team of Kindness Ambassadors in Mercy Branded Attire to operate in the Sacramento area and promote the Affinity program by completing Random Acts of Kindness for women as they went about their daily lives. The acts of kindness included washing car windows, helping carry groceries, handing out bottled water, holding doors, providing hand sanitizers to moms with kids at the zoo, and giving away Starbucks gift cards. After performing a “kindness act”, Brand Ambassadors distributed promotional materials to let the women know how Mercy’s Affinity Program could continue to help them and others.

The mobility of the media meant that our Mercy teams could easily follow the crowds as they moved throughout downtown Sacramento. The unique nature of both types of media used created an environment which encouraged the audience to engage with the teams in a very positive, casual and comfortable way.

In addition, during the campaign social media sites like Twitter and Facebook were used to create an online presence for the teams, and highlight their activities with real time updates.

This campaign reached Mercy’s audience in ways that were fun and friendly, while still delivering
their key message, providing a helpful service, and prompting their consumers to engage on a deeper level. At EMC we specialize in finding new and exciting ways to put you in touch with your audience on a personal level!

When Hansen's Natural Soda wanted to promote their "Hansen's Loves San Francisco" Online Photo Contest, while also exposing Bay Area residents to their brand, they turned to EMC for some fun and exciting guerrilla OOH to make a big splash in the city by the bay.

The contest encouraged residents to show their love for both Hansen's and San Francisco by taking a photo with them, their friends, family, and their Hansen's somewhere in the San Francisco Bay Area — showing off its natural beauty, landmarks, or their favorite spots. The photos could then be uploaded to the contest website.

The Hansen's team consisted of 3 Brand Ambassadors, driving a pair of wrapped Smart Cars, and a wrapped van traveling throughout the San Francisco Bay area to popular and crowded locations where they could stop, set up shop, and start distributing free samples of Hansen's while informing the public about the contest — and even taking pictures for people and uploading them directly to the contest.

Because the team was mobile and completely self-sufficient they were able to quickly move from place to place through the market, and selectively target locations with high levels of foot traffic. This created spontaneous events around some of San Francisco's most iconic and popular locations like the Golden Gate Bridge . . .

Fisherman's Wharf . . .

The Marina District . . .

Lombard Street . . .

And local street festivals . . .

With the team traveling to such a wide variety of locations it meant that they were able to meet and engage with the full cross section of San Francisco residents, from young . . .

to older demos . . .

to college students . . .

From Giants fans on their way to the game . . .

to Newlyweds on their way to the reception . . .

From Bikers (both kinds) . . .

to surfers . . .

to one very enthusiastic skateboarder . . . who we thought was way cool!

The team even made sure to keep the local police officers and fire fighters refreshed . . .

Over the course of this 4-week program the team was able to engage with thousands of San Francisco residents, distributing almost 16,000 samples! The OOH campaign was also closely integrated into the promotion's online campaign, with the team posting updates on Twitter about where they were, and where they were headed throughout the day. By the end of the campaign they had almost 1000 followers.

This campaign presents a great example of how effectively guerrilla outdoor advertising can be used to reach a large area, and how it can be integrated with online and social media to create a comprehensive experience that will draw your audience into deeper brand engagement.

Contact us to find out how we can help you develop exciting campaigns to reach your audience.

One great way to reach audiences at large events is with mobile media - and that's just what Boost Mobile did at two major events in downtown Chicago this summer, using these cool looking bike taxis.

The first event was the famous "Taste of Chicago" festival — the world's largest food festival — held in downtown Chicago for 10 days, including July 4th weekend. This festival draws millions of attendees every year.

The bikes were strategically placed in key areas around the festival, where they provided complimentary rides to tired attendees.

During the ride the drivers were able to distribute promotional literature, and talk to the riders about the benefits of Boost Mobile's plan.

In addition to the passengers, the bikes were also seen by the huge crowds as they moved around the festival area.

A few weeks later the bikes repeated their great performance as the Lollapalooza music festival rolled into town.

Major events like the Taste of Chicago and Lollapalooza are great opportunities to reach large numbers of people in a very short time. At EMC we specialize in the full palette of Event, Traditional and Guerrilla OOH media to reach your audience no matter where they are.