Spring is in full swing everywhere, and that means fans are heading back to the ballpark for baseball season. We were very pleased to execute this mobile billboard campaign for Budweiser to cover the Giants home-opener series in San Francisco.
Mobile billboards continue to be a great cost-effective way to get up close and personal with conusmers attending events like ball games, concerts, and even conventions.
Since we're from Philly we can't really say that if the Giants don't win it's a shame, but we're more than happy to help Budweiser reach the fans on their way to the game.
Contact us to learn more about how you can use mobile advertising to reach your target audience - whether it's mobile billboards, wrapped vehicles, scooters, segways, or just about any advertising on the move, EMC can help you find the best fit for your brand.
When Bud Light Lime was looking for a unique interactive way to reach audiences in San Diego they turned to EMC for a multi-media street team activation that could connect with consumers at multiple points.
The Team includes Scooters that can ride around the area and create a perimiter for the impromptu event staging, or they can be parked in a group to create a focal point around which the event can happen.
The next point of contact for consumers is a team of customized prototype 3D Segways, created to look like giant bottles of Bud Light Lime.
The segways attract attention from all quarters as the team moves around popular areas like the Gaslamp District, and various beaches.
In the evenings there is also a mobile projection unit that can move through the streets and display on buildings around the area where the team is working.
The final component is the Picture Team. A team of brand ambassadors are equipped with wearable computers. With the monitors mounted above their heads the team is highly visible even on crowded streets and draw consumers in to interact with the brand ambassadors.
The team can then take pictures of consumers - Halloween costumes and all! The pictures appear on the overhead screen, and are then uploaded to facebook where the consumers can retrieve them later.
In addition to popular San Diego areas like the Gaslamp Quarter, the team is also going to Chargers home games to interact with the thousands of pregame tailgaters.
The scooters are positioned to greet fans as they come in:
Then the Segway and Picture Teams interact with fans in the parking lots before the game.
This campaign uses a variety of different guerrilla media to create a memorable experience and interact with consumers and football fans throughout the San Diego area.
Conact us to find out more about how EMC can help your brand can reach its audience in innovative, fun and exciting ways.
Boost Mobile was on hand to reach the huge crowds in Miami for Super Bowl XLIV. Boost used a variety of media to reach the mobs of fans that descended on south Florida, including Scooters, Walking Billboards, and Mobile Billboards.
By using mobile media, Boost was able to cover not just the big game itself, but also many of the surrounding concerts, parties, and NFL activities that were occurring over the course of Super Bowl weekend.
Scooters were deployed in caravans, and with backlit kiosks they could provide both day and nighttime coverage. The scooters could easily move to places where the crowds were heaviest, and could even move with other vehicular traffic right up to the stadium entrance.
The walking billboards gave Boost the ability to walk right into the middle of the crowds, allowing them to engage fans, and distribute promotional materials.
Finally a mobile billboard supplied large format signage that could be used in support of the other media, or deployed to cover other events on its own.
This combination of mobile and guerrilla media meant that Boost could cover a wide variety of locations and events over Super Bowl weekend, and interact with the legions of fans that came to Miami to see the game.
Contact us to find out more about how to reach attendees at your next event.
In order to reach NASCAR fans at Charlotte's SPEED WEEK in a fun and engaging way, Nationwide Insurance turned to the power of non-traditional out-of-home to drive people to their “Meet Dale Earnhardt Jr.” contest registration and event.
As part of their ongoing sponsorship of NASCAR, Nationwide is offering a chance to meet the NASCAR racing legend, and promoted the contest via street teams with branded inflatables and some very cool branded bikes.
Our goal was to drive NASCAR fans to the "finish line" — that being Nationwide's event tent. That space was complete with its own race car and the Nationwide team who was ready to register fans for the contest (and to collect valuable contact information for future use).
Teams of Brand Ambassadors, with giant inflatables floating above their heads, patrolled the surrounding blocks creating buzz and awareness about the contest. The teams were armed with “VIP Pass” style lanyards, and branded backpacks to distribute as promotional items. They also directed fans to the Nationwide registration tent.
The teams were able to get right in the middle of the large crowds of pedestrians and moved throughout the downtown area. Many fans were attracted to the large balloons and excited about the chance to meet Dale Jr.
To extend the perimeter of the event promotion even farther, a team on Bike Displays rode the surrounding blocks: following the crowds of pedestrians, engaging with fans, and creating further awareness of the contest.
To top things off the Bike Displays were even backlit, allowing Nationwide to extend their event into evening hours.
In just three days the team was able to interact with over 9000 die-hard NASCAR fans, including some who will have to wait just a little while before they need to think about insurance.
To learn more about the exciting ways to take your message directly to your audience, visit our event marketing division at emc-events.com.
And then park them directly in front of 160,000 screaming NASCAR fans! (just don't try trading paint with Dale Earnhardt, Jr. anytime soon)
To help promote their new NASCAR sponsorship Nationwide Insurance wanted to be in the pole position at Speed Street festival in Charlotte, and Mobile Billboards were a great way to put their brand right in the middle of the crowds—not to mention the middle of the track!
After the checkered flag Mobile Projection joined the party, following the huge crowds and lighting up the night throughout popular downtown areas.
Projection media is growing in popularity as a powerful way to create dynamic new advertising space almost anywhere. It also looks really cool in those nighttime time-lapse photos.
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This blog features outdoor advertising / out-of-home campaigns that we conduct throughout the USA — and internationally.
Event marketing, general market, traditional and non-traditional outdoor advertising are all featured here and on our main website.
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