outdoor advertising - emc outdoor

Boost Mobile was on hand to reach the huge crowds in Miami for Super Bowl XLIV. Boost used a variety of media to reach the mobs of fans that descended on south Florida, including Scooters, Walking Billboards, and Mobile Billboards.

By using mobile media, Boost was able to cover not just the big game itself, but also many of the surrounding concerts, parties, and NFL activities that were occurring over the course of Super Bowl weekend.

Scooters were deployed in caravans, and with backlit kiosks they could provide both day and nighttime coverage. The scooters could easily move to places where the crowds were heaviest, and could even move with other vehicular traffic right up to the stadium entrance.

The walking billboards gave Boost the ability to walk right into the middle of the crowds, allowing them to engage fans, and distribute promotional materials.

Finally a mobile billboard supplied large format signage that could be used in support of the other media, or deployed to cover other events on its own.

This combination of mobile and guerrilla media meant that Boost could cover a wide variety of locations and events over Super Bowl weekend, and interact with the legions of fans that came to Miami to see the game.

Contact us to find out more about how to reach attendees at your next event.

In order to reach NASCAR fans at Charlotte's SPEED WEEK in a fun and engaging way, Nationwide Insurance turned to the power of non-traditional out-of-home to drive people to their “Meet Dale Earnhardt Jr.” contest registration and event.

As part of their ongoing sponsorship of NASCAR, Nationwide is offering a chance to meet the NASCAR racing legend, and promoted the contest via street teams with branded inflatables and some very cool branded bikes.

Our goal was to drive NASCAR fans to the "finish line" — that being Nationwide's event tent. That space was complete with its own race car and the Nationwide team who was ready to register fans for the contest (and to collect valuable contact information for future use).

Teams of Brand Ambassadors, with giant inflatables floating above their heads, patrolled the surrounding blocks creating buzz and awareness about the contest. The teams were armed with “VIP Pass” style lanyards, and branded backpacks to distribute as promotional items. They also directed fans to the Nationwide registration tent.

The teams were able to get right in the middle of the large crowds of pedestrians and moved throughout the downtown area. Many fans were attracted to the large balloons and excited about the chance to meet Dale Jr.

To extend the perimeter of the event promotion even farther, a team on Bike Displays rode the surrounding blocks: following the crowds of pedestrians, engaging with fans, and creating further awareness of the contest.

To top things off the Bike Displays were even backlit, allowing Nationwide to extend their event into evening hours.

In just three days the team was able to interact with over 9000 die-hard NASCAR fans, including some who will have to wait just a little while before they need to think about insurance.

To learn more about the exciting ways to take your message directly to your audience, visit our event marketing division at emc-events.com.

And then park them directly in front of 160,000 screaming NASCAR fans! (just don't try trading paint with Dale Earnhardt, Jr. anytime soon)

To help promote their new NASCAR sponsorship Nationwide Insurance wanted to be in the pole position at Speed Street festival in Charlotte, and Mobile Billboards were a great way to put their brand right in the middle of the crowds—not to mention the middle of the track!

After the checkered flag Mobile Projection joined the party, following the huge crowds and lighting up the night throughout popular downtown areas.

Projection media is growing in popularity as a powerful way to create dynamic new advertising space almost anywhere. It also looks really cool in those nighttime time-lapse photos.

We always say that Mobile Projections are larger than life, but in this case, not by much . . .
At 15 Stories High, this illumination is probably only marginally bigger than it's subject—WWE's Paul "Big Show" Wight—but it does make a big impression on the viewers.

We ran this campaign in Orlando to help promote the WWE's Wrestlemania 14, and it's a perfect example of how Mobile Projections can be used to great effect for event promotion where a short-term, highly targeted exposure is necessary to generate awareness and enthusiasm among the local audience.

It's also a perfect example of how cool a 150 foot tall wrestler can be. Please note that we avoided any obvious "King Kong" references, . . . the Big Show might know how to find us.

Talk about IMPACT - Jonathan Vilma is big enough on the field, a 12 foot tall Vilma is almost scary. But, I probably would buy a cell phone if he told me to. 10 of these mobile billboards blanketed the NYC area as part of a NY Jets home game sponsorship program. The 5 day program covered over 200 retail locations during the week ending up at the Meadowlands on game day.

We've been helping the Jets execute the outdoor portion of their home game sponsorship package for 4 years, and we're pretty proud that advertisers like Sprint keep coming back. A nice media crossover here too with a mobile provider using OOH for promotion.