outdoor advertising - emc outdoor

OOH can provide some of the most cost effective media platforms, and offers a wide variety of options, so there's almost always something to reach into your target market. For example . . .

If you're a short term health insurance provider and want to increase your presence in 5 key states, reach into different types of areas (urban, suburban, commercial, residential, etc), and do it all on a budget, you might consider Gas Station Ads.

Start off with some Gas Pump displays to give your audience something to read as they are standing in front of the pump for several minutes.

Include some take-away pads so they can be sure to take your information home with them . . .

Add some door clings on the cold cases inside the station . . .

And some handy coffee sleeves as well . . .

And top it all off with some strategically placed floor graphics . . .

Whether you're trying to cover a large area with very different markets, or need to pinpoint your target audience, OOH can provide media options that can reach just about anyone from Georgia to Minnesota, and beyond.

At EMC we specialize in helping you find just the right outdoor advertising to reach your demographic. Contact us to learn more about all the different types of OOH media available.

When Jiffy Lube needed to increase awareness for over 25 locations across a large geographic area in the Pacific Northwest they turned to the EMC for a comprehensive OOH campaign that would reach their audience at multiple touchpoints in their day.

Carefully selected billboard locations provided high profile visibility in multiple markets and acted as directionals for the various locations.

Truckside advertising carried their message onto surface streets and residential areas in and around where people shop and go about their daily business. Trucksides also kept their message on the move allowing Jiffy Lube to cover a larger area, and ensuring that their audience would encounter their message at different locations.

Gas Station advertising was a natural fit - reaching the audience at a time when they were already thinking about their car.

Finally, branded coffee sleeves put Jiffy Lube's message directly into the hands of their audience for an extended period of time.

A solution that employed a strategic array of OOH media choices, including traditional and non-traditional, allowed Jiffy Lube to reach their potential customers at multiple locations on a repeated basis.

Contact us to find out how we can help find the most effective OOH choices to you reach your target audience.

Talk about reaching your target demographic, it doesn't get any better than this . . . (hint: read the ad then look at the car)

Maybe if the ad printed out a claims form - filled out in triplicate, filed the police report, and dispensed some nice soothing herbal tea?

Or, maybe the ad could materialize out of thin air, right next to the car, immediately after the accident.

Well, we can dream.

Gas Station ads are rapidly becoming a popular media for outdoor (they're also going digital, but that's another story). People are close to the ads for several minutes and are more than happy to look at something other than the price on the pump. Low production costs allow for creative flexibility, and wide availability of stations allows for precise placement.

This campaign is rolling out in over 30 markets nationwide for Advance America. Each market is timed to coincide with the opening of the local branch, and the stations are usually within just a few miles of the office.