outdoor advertising - emc outdoor

When Roche wanted to make sure they had a big presence at the ACR convention in Philadelphia they turned to EMC for the full palette of outdoor media to dominate the event, and reach attendees at multiple locations during their stay.

Airport Dioramas and Branded Luggage Carts reached attendees as they were arriving into the Philadelphia airport.

While Commuter Rail Cards reached those who arrived by train.

Transit Shelters were strategically selected to target the areas around the convention center and center city hotels, to reach attendees as the walked to and from the meeting.

And a team of Wrapped Smart Cars towing backlit panels circulated around the convention area.

At EMC we specialize in crafting customized event marketing strategies to fit your event, no matter where it is.

One way to get attendees to visit you on the floor of the convention center is to make sure they see you off the floor. That's exactly what Abbott did in Orlando using Mobile Billboards, and Wrapped Vehicles.

Mobile media can be a valuable tool when you're trying to drive traffic to your booth. Not only can the vehicles circulate in the vicinity of the convention center itself, but they can also be routed to hotels and other locations where attendees will see them outside the meeting.

Contact us to find out more about the wide variety of vehicles that can be used for event marketing.

When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost's target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its own unique set of challenges while providing the perfect setting to demonstrate the flexibility & range of outdoor.

The range of media was as diverse as the markets that Boost needed to reach and included everything from traditional outdoor—like billboards, posters and transit media—to alternative media like truckside advertising, mobile billboards and wrapped vehicles.

EMC worked with Boost's regional marketing managers to carefully craft the right media mix for each market to maximize both impact and budget. Strategic placement of traditional OOH media made sure that Boost's message was front of mind and getting excellent repeated exposure across each DMA.

While the traditional media was used to generate market wide coverage, the non-traditional media played a different role. Mobile billboards and wrapped vehicles were called in to targeted events, concerts and sporting events where the roaming OOH could reach Boost's audience.

Boost also took advantage of newer forms of "Lifestyle" media to reach directly into peoples lives through opportunities like pizza box ads.

A campaign of this size, with such a wide variety of media and markets requires extensive coordination and detailed oversight of planning, production, posting and proof-of-performance. With thousands of individual pieces of copy being printed, shipped and installed over a rolling schedule, our client turned to us for the ease of executing this campaign through one trusted source.

If you need to reach attendees at a summer event one sure way to get their attention is to stand outside and yell “FREE ICE CREAM!”. That’s just what American Century Investments did to reach attendees at the recent Northwestern Mutual conference in Milwaukee, WI.

A team of Brand Ambassadors were stationed directly outside the event to inform attendees about the free ice cream, hand out the coupons and direct people to the Wrapped Ice Cream Truck that was parked nearby.

In addition to the free ice cream a team of branded Bike Taxis were chartered and on hand to offer attendees complimentary transportation back to their hotels after the meetings, so they could enjoy their ice cream in style.