When BUNN was looking for an exciting way to launch their new "Phase Brew" coffee brewers they turned to EMC for some non-traditional out-of-home that was much more than just your typical branding. Our team was deployed for a month to key BUNN target markets just ahead of the holiday shopping season.
The activation included a team of customized segways — with BUNN coffee brewers mounted on the front so consumers could see the actual product while our brand ambassadors explained its benefits and special brewing technology!
The other half of our segway team had WiFi-equipped laptops mounted on their side so consumers could register on the spot to win one of the hi-tech brewers. The WiFi segways did a great job of driving traffic to BUNN's online contest page — providing quantifiable data and actionable leads for BUNN.
The team also had a number of branded inflatables designed to draw attention to the segways from a distance, and to create a festive mini-event around the team. The BUNN team even took part in a holiday parade. Talk about being seen by a crowd! Just a little added-value for our client.
In addition to educating consumers about BUNN's new brewer, the BUNN brand ambassadors had plenty of quality promotional materials to distribute — reinforcing the message that the brewers make a superior cup of coffee.
Contact us to learn more about how EMC can help your brand create unique experiences to engage your target consumers.
When Bud Light Lime was looking for a unique interactive way to reach audiences in San Diego they turned to EMC for a multi-media street team activation that could connect with consumers at multiple points.
The Team includes Scooters that can ride around the area and create a perimiter for the impromptu event staging, or they can be parked in a group to create a focal point around which the event can happen.
The next point of contact for consumers is a team of customized prototype 3D Segways, created to look like giant bottles of Bud Light Lime.
The segways attract attention from all quarters as the team moves around popular areas like the Gaslamp District, and various beaches.
In the evenings there is also a mobile projection unit that can move through the streets and display on buildings around the area where the team is working.
The final component is the Picture Team. A team of brand ambassadors are equipped with wearable computers. With the monitors mounted above their heads the team is highly visible even on crowded streets and draw consumers in to interact with the brand ambassadors.
The team can then take pictures of consumers - Halloween costumes and all! The pictures appear on the overhead screen, and are then uploaded to facebook where the consumers can retrieve them later.
In addition to popular San Diego areas like the Gaslamp Quarter, the team is also going to Chargers home games to interact with the thousands of pregame tailgaters.
The scooters are positioned to greet fans as they come in:
Then the Segway and Picture Teams interact with fans in the parking lots before the game.
This campaign uses a variety of different guerrilla media to create a memorable experience and interact with consumers and football fans throughout the San Diego area.
Conact us to find out more about how EMC can help your brand can reach its audience in innovative, fun and exciting ways.
For the 2009 "Making Strides Against Breast Cancer of Philadelphia" walk, sponsored by the American Cancer Society, the Siemens Medical Team fielded a pair of Segways to help generate buzz. Here are some great shots from the event which started at the Art Museum, and raised almost $400,000.
EMC was proud to be able to help Siemens execute this campaign for such a good cause.
At a time when healthcare is dominating the news, and many people are feeling concerned and apprehensive, Mercy Hospital wanted to extend a helping hand to the people of Sacramento to assist them in navigating the confusing process of Open Enrollment.
They turned to EMC Events for a solution that would reach people on the streets in a personally engaging, fun and memorable way.
Mercy used a team of friendly and knowledgeable Brand Ambassadors riding Segways equipped with wifi capable laptops. This allowed people to log on to Mercy Hospital’s open enrollment website right then and there to get started! The team also had promotional items like t-shirts and frisbees that the audience could take with them as a reminder for later.
In addition to the Segway team helping consumers with open enrollment, Mercy also wanted to reach women and inform them about the Mercy Affinity Program. This program encourages women to help each other by sharing their stories and learning from the experiences of others.
To reach out to women, EMC mobilized a team of Kindness Ambassadors in Mercy Branded Attire to operate in the Sacramento area and promote the Affinity program by completing Random Acts of Kindness for women as they went about their daily lives. The acts of kindness included washing car windows, helping carry groceries, handing out bottled water, holding doors, providing hand sanitizers to moms with kids at the zoo, and giving away Starbucks gift cards. After performing a “kindness act”, Brand Ambassadors distributed promotional materials to let the women know how Mercy’s Affinity Program could continue to help them and others.
The mobility of the media meant that our Mercy teams could easily follow the crowds as they moved throughout downtown Sacramento. The unique nature of both types of media used created an environment which encouraged the audience to engage with the teams in a very positive, casual and comfortable way.
In addition, during the campaign social media sites like Twitter and Facebook were used to create an online presence for the teams, and highlight their activities with real time updates.
This campaign reached Mercy’s audience in ways that were fun and friendly, while still delivering
their key message, providing a helpful service, and prompting their consumers to engage on a deeper level. At EMC we specialize in finding new and exciting ways to put you in touch with your audience on a personal level!
When American Airlines wanted to reach busy college students at the University of Texas, and get them to sign up for their AAdvantage Miles plan they knew they needed a unique approach, so they turned to EMC for some cutting edge Out-of-Home advertising.
A team of branded segways targeted areas around the campus. The mobility of the segways allowed the team to get right in the middle of the crowds of students as they moved between classes, dorms, apartments, and restaurants and shopping. The segways were branded to promote American Airlines' contest offering an opportunity for the winner and three friends to share 1,000,000 miles — a big hit with starving college students.
The brand ambassadors were armed with promotional handouts about the contest, as well as info about the program so they could answer questions. They were also equipped with digital data collection tablets to allow students to sign up on the spot.
Probably the most unique element of the campaign was that it offered a "text to enter" option (prominently featured on the segway creative) that engaged students and prompted many of them to enter the contest immediately.
A recent survey by Indiana's Ball State University showed that 94 percent of college students send and receive text messages, so the texting component was a great way to encourage busy college students to enter the contest.
The text messaging component integrated seamlessly into students' lives by taking advantage of something they are already doing all the time.
This campaign reached the Texas students with the uniqueness of the segways and the personal interaction of the brand ambassadors. It also gave them several different options (website, data tablet, text message) to engage and enter the contest.
To learn more about the exciting ways you can put your message directly into your audiences hand visit our event marketing division at emc-events.com.
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This blog features outdoor advertising / out-of-home campaigns that we conduct throughout the USA — and internationally.
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