outdoor advertising - emc outdoor

For the 2009 "Making Strides Against Breast Cancer of Philadelphia" walk, sponsored by the American Cancer Society, the Siemens Medical Team fielded a pair of Segways to help generate buzz. Here are some great shots from the event which started at the Art Museum, and raised almost $400,000.

EMC was proud to be able to help Siemens execute this campaign for such a good cause.

At a time when healthcare is dominating the news, and many people are feeling concerned and apprehensive, Mercy Hospital wanted to extend a helping hand to the people of Sacramento to assist them in navigating the confusing process of Open Enrollment.

They turned to EMC Events for a solution that would reach people on the streets in a personally engaging, fun and memorable way.

Mercy used a team of friendly and knowledgeable Brand Ambassadors riding Segways equipped with wifi capable laptops. This allowed people to log on to Mercy Hospital’s open enrollment website right then and there to get started! The team also had promotional items like t-shirts and frisbees that the audience could take with them as a reminder for later.

In addition to the Segway team helping consumers with open enrollment, Mercy also wanted to reach women and inform them about the Mercy Affinity Program. This program encourages women to help each other by sharing their stories and learning from the experiences of others.

To reach out to women, EMC mobilized a team of Kindness Ambassadors in Mercy Branded Attire to operate in the Sacramento area and promote the Affinity program by completing Random Acts of Kindness for women as they went about their daily lives. The acts of kindness included washing car windows, helping carry groceries, handing out bottled water, holding doors, providing hand sanitizers to moms with kids at the zoo, and giving away Starbucks gift cards. After performing a “kindness act”, Brand Ambassadors distributed promotional materials to let the women know how Mercy’s Affinity Program could continue to help them and others.

The mobility of the media meant that our Mercy teams could easily follow the crowds as they moved throughout downtown Sacramento. The unique nature of both types of media used created an environment which encouraged the audience to engage with the teams in a very positive, casual and comfortable way.

In addition, during the campaign social media sites like Twitter and Facebook were used to create an online presence for the teams, and highlight their activities with real time updates.

This campaign reached Mercy’s audience in ways that were fun and friendly, while still delivering
their key message, providing a helpful service, and prompting their consumers to engage on a deeper level. At EMC we specialize in finding new and exciting ways to put you in touch with your audience on a personal level!

When American Airlines wanted to reach busy college students at the University of Texas, and get them to sign up for their AAdvantage Miles plan they knew they needed a unique approach, so they turned to EMC for some cutting edge Out-of-Home advertising.

A team of branded segways targeted areas around the campus. The mobility of the segways allowed the team to get right in the middle of the crowds of students as they moved between classes, dorms, apartments, and restaurants and shopping. The segways were branded to promote American Airlines' contest offering an opportunity for the winner and three friends to share 1,000,000 miles — a big hit with starving college students.

The brand ambassadors were armed with promotional handouts about the contest, as well as info about the program so they could answer questions. They were also equipped with digital data collection tablets to allow students to sign up on the spot.

Probably the most unique element of the campaign was that it offered a "text to enter" option (prominently featured on the segway creative) that engaged students and prompted many of them to enter the contest immediately.

A recent survey by Indiana's Ball State University showed that 94 percent of college students send and receive text messages, so the texting component was a great way to encourage busy college students to enter the contest.

The text messaging component integrated seamlessly into students' lives by taking advantage of something they are already doing all the time.

This campaign reached the Texas students with the uniqueness of the segways and the personal interaction of the brand ambassadors. It also gave them several different options (website, data tablet, text message) to engage and enter the contest.

To learn more about the exciting ways you can put your message directly into your audiences hand visit our event marketing division at emc-events.com.

This campaign is a great case of the right media for the right message: In order to promote their new portfolio of environmental solutions to help businesses reduce the impact of printing Hewlett Packard chose a pair of "green" media — wrapped Smart Cars and Segways — to deliver the message to convention attendees at the SGIA conference in Atlanta.

The Segway teams did what they do best, working the crowds, engaging convention attendees on the streets around Atlanta. (we've noticed that people always seem to be smiling around the Segways - I guess they just make good conversation starters)

And the Smart Cars did what they do best . . . look really, really cool.

We don't know either. But we do know they looked pretty cool gliding around Stockholm during a recent medical meeting. (We never knew Bjork —below on the right, wink, wink— had such an interest in outdoor.)

Maybe it's just us, but it always seems like people are smiling at the Segways. To be fair they do look like a lot of fun.