outdoor advertising - emc outdoor

One way to get attendees to visit you on the floor of the convention center is to make sure they see you off the floor. That's exactly what Abbott did in Orlando using Mobile Billboards, and Wrapped Vehicles.

Mobile media can be a valuable tool when you're trying to drive traffic to your booth. Not only can the vehicles circulate in the vicinity of the convention center itself, but they can also be routed to hotels and other locations where attendees will see them outside the meeting.

Contact us to find out more about the wide variety of vehicles that can be used for event marketing.

When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost's target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its own unique set of challenges while providing the perfect setting to demonstrate the flexibility & range of outdoor.

The range of media was as diverse as the markets that Boost needed to reach and included everything from traditional outdoor—like billboards, posters and transit media—to alternative media like truckside advertising, mobile billboards and wrapped vehicles.

EMC worked with Boost's regional marketing managers to carefully craft the right media mix for each market to maximize both impact and budget. Strategic placement of traditional OOH media made sure that Boost's message was front of mind and getting excellent repeated exposure across each DMA.

While the traditional media was used to generate market wide coverage, the non-traditional media played a different role. Mobile billboards and wrapped vehicles were called in to targeted events, concerts and sporting events where the roaming OOH could reach Boost's audience.

Boost also took advantage of newer forms of "Lifestyle" media to reach directly into peoples lives through opportunities like pizza box ads.

A campaign of this size, with such a wide variety of media and markets requires extensive coordination and detailed oversight of planning, production, posting and proof-of-performance. With thousands of individual pieces of copy being printed, shipped and installed over a rolling schedule, our client turned to us for the ease of executing this campaign through one trusted source.

We were tapped by Obama for America to manage a multi-state campaign that would help get voters to the polls where the competition was tough. At crunch time, Obama's marketing team turned to the out-of-home palette — recognizing that outdoor advertising offers some of the best ways to take a message to the streets of America.

Contacted at the 11th hour leading up to election day, the EMC team worked with campaign officials from late October straight through election night to organize the mobile OOH media component across 13 critically important, must-win states.

What was the media chosen to get that message out to voters? 50 Mobile Billboards in 28 cities across 13 states, and the always hip Mobile Projection — capable of displaying the campaign's video on walls throughout crucial, crowded urban areas during the evening hours.

From sunny Florida to the frozen tundra of Wisconsin, from the Philadelphia Phillies World Series Victory Parade to sun-baked Las Vegas, and all through the heartland of the midwest the fleet of 50 Mobile Billboards carried the message to key cities in key states. Mobile billboards allowed the message to be re-deployed quickly to strategically important areas where they were needed the most.

Mobile Projection — one of the most exciting new media in the out-of-home palette — provided a way to project dynamic full motion video from a mobile vehicle that could take the projection virtually anywhere.

EMC choreographed the driving of 52 vehicles over 28 cities in 7 days via non-stop email, text and cell phone contact with this savvy political campaign. Weekends, early mornings and middle of the night were the extra hours needed to make so many vehicles fly on time. Up to the task, we were there to provide on-the-fly changes, updates, status reports, overtime and critical execution oversight.

This campaign clearly demonstrates the ability of Out-of-Home to reach into the full range of different communities across America in a powerful and highly-targeted way. Its use by the Obama Campaign (Advertising Age's "Marketer of the Year") is a compelling testament to the enduring effectiveness of Outdoor Advertising.

It's that time of year again, and students are heading back to school. Fresh-faced, bright-eyed and full of enthusiasm, they're ready to dig into those textbooks, start those research papers, and pay rapt attention to a 2 hour lecture on the Loop Amplitudes, Anomalies and Phenomenology of Super String Theory . . .

Or, they can't wait to ditch mom & dad, and go pick up a cool new cell phone to start texting their friends.

That's just what AT&T was counting on when they went back to school in Philadelphia to reach returning college students with some wireless extra-credit. Mobile Billboards provided a great way to engage in a highly targeted short-term blitz as students arrived on campus.

With a number of schools like Penn, Temple, Drexel and Villanova all concentrated in Philadelphia the Mobile Billboard was able to easily move from campus to campus and reach large numbers of returning students in a relatively short amount of time.

And then park them directly in front of 160,000 screaming NASCAR fans! (just don't try trading paint with Dale Earnhardt, Jr. anytime soon)

To help promote their new NASCAR sponsorship Nationwide Insurance wanted to be in the pole position at Speed Street festival in Charlotte, and Mobile Billboards were a great way to put their brand right in the middle of the crowds—not to mention the middle of the track!

After the checkered flag Mobile Projection joined the party, following the huge crowds and lighting up the night throughout popular downtown areas.

Projection media is growing in popularity as a powerful way to create dynamic new advertising space almost anywhere. It also looks really cool in those nighttime time-lapse photos.