outdoor advertising - emc outdoor

In order to reach thousands of computer professionals at the Siggraph convention in Los Angeles, Intel turned to EMC for some creative outdoor. A team of brand ambassadors with Intel branded Coffee backpacks were stationed on the main pedestrian routes to the convention center to intercept attendees on their way to the show.

Complete with branded cups and napkins, the team helped attendees wake up, and also helped drive traffic to the Intel booth.

During the afternoon hours, as the day heated up, the team switched to lemonade to provide a refreshing break for attendees walking back to their hotels through the LA heat.

At EMC we are always looking for fun & creative new ways to reach your audience - wherever they are. Contact us to find out more.

Michelob Ultra got a hole in one at the US Open this weekend. In order to reach fans attending one of the biggest golf events of the season they launched a sailboat with a giant branded sail to the waters off Pebble Beach.

The sailboat provided great exposure as it spent the days cruising past the huge crowds.

The sails also provided an added bonus by showing up on network television, behind the two most watched players - Phil Mickelson and Tiger Woods - during sundays final round.

Using creative OOH at major events - like the US Open - can extend the reach of your advertising onto the internet and television.

To create street level buzz for the launch of their new “Canvas” line, Lands’ End turned to EMC Outdoor for a program that would be true to their brand & style, while uniquely reaching a hip, urban audience in Boston and NYC.

This wrapped truckside campaign gave Lands’ End plenty of space for a beautiful and realistic trick of the eye — turning trucks into giant canvas bags roving and dominating city streets!

By using media with regular circulation in busy downtown areas, we made sure Canvas was visible repeatedly — from the sidewalk and the street.

Because the trucks’ deliveries take them to retail and commercial businesses, they were also seen at local attractions, from Fenway Park to Times Square.

This campaign took advantage of OOH’s ability to showcase great creative in a spectacular and memorable way. At EMC we specialize in finding new and exciting ways to display your brand in head-turning, larger-than-life ways!

To learn more please contact us and ask for details on outdoor media that will engage your target audience.

Out-of-home media excels at highly targeted placement — in other words putting your advertising exactly where your desired audience will see it.

In order to reach women in the Chicago area, and inform them about their new women's health center, the Norwegian American Hospital turned to a variety of interior and exterior grocery store ads which included floor graphics:

Grocery cart panels:

And posters in the parking areas outside the grocery stores:

OOH can provide some of the most cost effective media platforms, and offers a wide variety of options, so there's almost always something to reach into your target market. For example . . .

If you're a short term health insurance provider and want to increase your presence in 5 key states, reach into different types of areas (urban, suburban, commercial, residential, etc), and do it all on a budget, you might consider Gas Station Ads.

Start off with some Gas Pump displays to give your audience something to read as they are standing in front of the pump for several minutes.

Include some take-away pads so they can be sure to take your information home with them . . .

Add some door clings on the cold cases inside the station . . .

And some handy coffee sleeves as well . . .

And top it all off with some strategically placed floor graphics . . .

Whether you're trying to cover a large area with very different markets, or need to pinpoint your target audience, OOH can provide media options that can reach just about anyone from Georgia to Minnesota, and beyond.

At EMC we specialize in helping you find just the right outdoor advertising to reach your demographic. Contact us to learn more about all the different types of OOH media available.