outdoor advertising - emc outdoor

Everyone here at EMC is a HUGE AC/DC fan (ok, maybe not eveyone, but I am, and I'm writing this so . . . ) Consequently we were thrilled to be tapped to help with the OOH component for the impending release of the Iron Man 2 soundtrack, featuring the music of these legendary rock icons.

Times Square is pretty much the center of the outdoor advertising universe and reaches over 1.5 million people everyday, while also crossing over to TV coverage and even creating some viral prescence on the web as people post their pictures, videos, etc.

With all the hype that's involved, we have to admit, it's pretty fun when we get to do something on the big stage. This display was carefully selected, not just for it's strategic location (it just happens to be right across the street from the Virgin Mega-store), but also for it's dimensions, to feel like an oversized comic book cover.

Mr. Iron Man is about 70 ft. tall, which is big even by super-hero standards, and he looks great at night too, almost like his super-duper chest battery pack is glowing as he towers over the crowds.

Whether you're getting ready to release your next blockbuster movie soundtrack, or just trying to make the most of your advertising budget we can help. Give us a shout to learn more, and maybe we can discuss our favorite AC/DC songs.

When Jiffy Lube needed to increase awareness for over 25 locations across a large geographic area in the Pacific Northwest they turned to the EMC for a comprehensive OOH campaign that would reach their audience at multiple touchpoints in their day.

Carefully selected billboard locations provided high profile visibility in multiple markets and acted as directionals for the various locations.

Truckside advertising carried their message onto surface streets and residential areas in and around where people shop and go about their daily business. Trucksides also kept their message on the move allowing Jiffy Lube to cover a larger area, and ensuring that their audience would encounter their message at different locations.

Gas Station advertising was a natural fit - reaching the audience at a time when they were already thinking about their car.

Finally, branded coffee sleeves put Jiffy Lube's message directly into the hands of their audience for an extended period of time.

A solution that employed a strategic array of OOH media choices, including traditional and non-traditional, allowed Jiffy Lube to reach their potential customers at multiple locations on a repeated basis.

Contact us to find out how we can help find the most effective OOH choices to you reach your target audience.

When Tampico beverages wanted to make a big splash, and increase their presence in the Las Vegas market they made sure to include outdoor advertising as a key part of their integrated campaign.

The overall strategy, designed to reach Hispanic Moms, included OOH, radio, print, and in-store events at the neighborhood grocery stores. The results speak for themselves — Tampico's campaign in Las Vegas has produced a 62.4 percent year-to-date sales spike in that market according to Brandweek.

The outdoor portion of the campaign started with a pair of high profile billboard locations to act as the anchors for the program.

It also included multiple flights of poster locations to create a presence at street level where people do their shopping and go about their everyday activities. This exposed the Tampico brand to shoppers repeatedly.

The poster selection process at EMC allowed Tampico and their agency to exclusively target the areas near the grocery stores where their product is sold. This kept their campaign cost effective and free of wasted impressions.

Finally, a Mobile Billboard was used at the launch of the campaign to create a heightened awareness of the brand's presence in the market. The Mobile Billboard was able to take Tampico's message directly to the neighborhood grocery stores where their target audience shops.

The Mobile Billboards also coincided with brand sponsored remote radio broadcasts at the targeted stores presented by the local Hispanic radio stations.

The effectiveness of this integrated campaign clearly shows how OOH can be a powerful part of any media mix (read more about the success of Tampico's campaign at brandweek.com) The variety of media that the OOH palette can provide means there's always a way to reach your audience.

To find out more about how outdoor advertising can add some flavor to your media mix visit us at emcoutdoor.com.

When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost's target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its own unique set of challenges while providing the perfect setting to demonstrate the flexibility & range of outdoor.

The range of media was as diverse as the markets that Boost needed to reach and included everything from traditional outdoor—like billboards, posters and transit media—to alternative media like truckside advertising, mobile billboards and wrapped vehicles.

EMC worked with Boost's regional marketing managers to carefully craft the right media mix for each market to maximize both impact and budget. Strategic placement of traditional OOH media made sure that Boost's message was front of mind and getting excellent repeated exposure across each DMA.

While the traditional media was used to generate market wide coverage, the non-traditional media played a different role. Mobile billboards and wrapped vehicles were called in to targeted events, concerts and sporting events where the roaming OOH could reach Boost's audience.

Boost also took advantage of newer forms of "Lifestyle" media to reach directly into peoples lives through opportunities like pizza box ads.

A campaign of this size, with such a wide variety of media and markets requires extensive coordination and detailed oversight of planning, production, posting and proof-of-performance. With thousands of individual pieces of copy being printed, shipped and installed over a rolling schedule, our client turned to us for the ease of executing this campaign through one trusted source.

We sincerely apologize for getting the Subway "five-dollar-foot-long" song stuck in everyones head (you have to admit - it's a really catchy jingle) but we couldn't pass up the opportunity to write about this campaign - we're always thrilled to see advertisers really making the most of out-of-home.

This campaign was designed to dominate Atlanta and its surrounding areas with Subway's brand, and to keep their message fresh by changing copy to correspond with each new promotion.

The campaign has used traditional outdoor like billboards, posters and transit shelters to blanket the Atlanta area, and has been so successful it is now entering it's second year. It's also a great example of how effectively outdoor media can be integrated into a larger strategy, and be used to reinforce other media forms like TV & radio.

The cost effectiveness of outdoor has made it feasible for Subway to change their copy with each new promotion, creatives have included everything from cheesesteaks to pizza to tuna subs, and the ever popular, $5 footlong.

In case you were wondering, that sub at the top would be about 30 feet long. We are however unaware of any future plans for Subway to begin offering a "$150, 30-foot-long" sub deal!