outdoor advertising - emc outdoor

In order to reach thousands of computer professionals at the Siggraph convention in Los Angeles, Intel turned to EMC for some creative outdoor. A team of brand ambassadors with Intel branded Coffee backpacks were stationed on the main pedestrian routes to the convention center to intercept attendees on their way to the show.

Complete with branded cups and napkins, the team helped attendees wake up, and also helped drive traffic to the Intel booth.

During the afternoon hours, as the day heated up, the team switched to lemonade to provide a refreshing break for attendees walking back to their hotels through the LA heat.

At EMC we are always looking for fun & creative new ways to reach your audience - wherever they are. Contact us to find out more.

Michelob Ultra got a hole in one at the US Open this weekend. In order to reach fans attending one of the biggest golf events of the season they launched a sailboat with a giant branded sail to the waters off Pebble Beach.

The sailboat provided great exposure as it spent the days cruising past the huge crowds.

The sails also provided an added bonus by showing up on network television, behind the two most watched players - Phil Mickelson and Tiger Woods - during sundays final round.

Using creative OOH at major events - like the US Open - can extend the reach of your advertising onto the internet and television.

When Roche wanted to make sure they had a big presence at the ACR convention in Philadelphia they turned to EMC for the full palette of outdoor media to dominate the event, and reach attendees at multiple locations during their stay.

Airport Dioramas and Branded Luggage Carts reached attendees as they were arriving into the Philadelphia airport.

While Commuter Rail Cards reached those who arrived by train.

Transit Shelters were strategically selected to target the areas around the convention center and center city hotels, to reach attendees as the walked to and from the meeting.

And a team of Wrapped Smart Cars towing backlit panels circulated around the convention area.

At EMC we specialize in crafting customized event marketing strategies to fit your event, no matter where it is.

For the 2009 "Making Strides Against Breast Cancer of Philadelphia" walk, sponsored by the American Cancer Society, the Siemens Medical Team fielded a pair of Segways to help generate buzz. Here are some great shots from the event which started at the Art Museum, and raised almost $400,000.

EMC was proud to be able to help Siemens execute this campaign for such a good cause.

When Hansen's Natural Soda wanted to promote their "Hansen's Loves San Francisco" Online Photo Contest, while also exposing Bay Area residents to their brand, they turned to EMC for some fun and exciting guerrilla OOH to make a big splash in the city by the bay.

The contest encouraged residents to show their love for both Hansen's and San Francisco by taking a photo with them, their friends, family, and their Hansen's somewhere in the San Francisco Bay Area — showing off its natural beauty, landmarks, or their favorite spots. The photos could then be uploaded to the contest website.

The Hansen's team consisted of 3 Brand Ambassadors, driving a pair of wrapped Smart Cars, and a wrapped van traveling throughout the San Francisco Bay area to popular and crowded locations where they could stop, set up shop, and start distributing free samples of Hansen's while informing the public about the contest — and even taking pictures for people and uploading them directly to the contest.

Because the team was mobile and completely self-sufficient they were able to quickly move from place to place through the market, and selectively target locations with high levels of foot traffic. This created spontaneous events around some of San Francisco's most iconic and popular locations like the Golden Gate Bridge . . .

Fisherman's Wharf . . .

The Marina District . . .

Lombard Street . . .

And local street festivals . . .

With the team traveling to such a wide variety of locations it meant that they were able to meet and engage with the full cross section of San Francisco residents, from young . . .

to older demos . . .

to college students . . .

From Giants fans on their way to the game . . .

to Newlyweds on their way to the reception . . .

From Bikers (both kinds) . . .

to surfers . . .

to one very enthusiastic skateboarder . . . who we thought was way cool!

The team even made sure to keep the local police officers and fire fighters refreshed . . .

Over the course of this 4-week program the team was able to engage with thousands of San Francisco residents, distributing almost 16,000 samples! The OOH campaign was also closely integrated into the promotion's online campaign, with the team posting updates on Twitter about where they were, and where they were headed throughout the day. By the end of the campaign they had almost 1000 followers.

This campaign presents a great example of how effectively guerrilla outdoor advertising can be used to reach a large area, and how it can be integrated with online and social media to create a comprehensive experience that will draw your audience into deeper brand engagement.

Contact us to find out how we can help you develop exciting campaigns to reach your audience.