outdoor advertising - emc outdoor

In order to reach thousands of computer professionals at the Siggraph convention in Los Angeles, Intel turned to EMC for some creative outdoor. A team of brand ambassadors with Intel branded Coffee backpacks were stationed on the main pedestrian routes to the convention center to intercept attendees on their way to the show.

Complete with branded cups and napkins, the team helped attendees wake up, and also helped drive traffic to the Intel booth.

During the afternoon hours, as the day heated up, the team switched to lemonade to provide a refreshing break for attendees walking back to their hotels through the LA heat.

At EMC we are always looking for fun & creative new ways to reach your audience - wherever they are. Contact us to find out more.

Michelob Ultra got a hole in one at the US Open this weekend. In order to reach fans attending one of the biggest golf events of the season they launched a sailboat with a giant branded sail to the waters off Pebble Beach.

The sailboat provided great exposure as it spent the days cruising past the huge crowds.

The sails also provided an added bonus by showing up on network television, behind the two most watched players - Phil Mickelson and Tiger Woods - during sundays final round.

Using creative OOH at major events - like the US Open - can extend the reach of your advertising onto the internet and television.

To create street level buzz for the launch of their new “Canvas” line, Lands’ End turned to EMC Outdoor for a program that would be true to their brand & style, while uniquely reaching a hip, urban audience in Boston and NYC.

This wrapped truckside campaign gave Lands’ End plenty of space for a beautiful and realistic trick of the eye — turning trucks into giant canvas bags roving and dominating city streets!

By using media with regular circulation in busy downtown areas, we made sure Canvas was visible repeatedly — from the sidewalk and the street.

Because the trucks’ deliveries take them to retail and commercial businesses, they were also seen at local attractions, from Fenway Park to Times Square.

This campaign took advantage of OOH’s ability to showcase great creative in a spectacular and memorable way. At EMC we specialize in finding new and exciting ways to display your brand in head-turning, larger-than-life ways!

To learn more please contact us and ask for details on outdoor media that will engage your target audience.

Everyone here at EMC is a HUGE AC/DC fan (ok, maybe not eveyone, but I am, and I'm writing this so . . . ) Consequently we were thrilled to be tapped to help with the OOH component for the impending release of the Iron Man 2 soundtrack, featuring the music of these legendary rock icons.

Times Square is pretty much the center of the outdoor advertising universe and reaches over 1.5 million people everyday, while also crossing over to TV coverage and even creating some viral prescence on the web as people post their pictures, videos, etc.

With all the hype that's involved, we have to admit, it's pretty fun when we get to do something on the big stage. This display was carefully selected, not just for it's strategic location (it just happens to be right across the street from the Virgin Mega-store), but also for it's dimensions, to feel like an oversized comic book cover.

Mr. Iron Man is about 70 ft. tall, which is big even by super-hero standards, and he looks great at night too, almost like his super-duper chest battery pack is glowing as he towers over the crowds.

Whether you're getting ready to release your next blockbuster movie soundtrack, or just trying to make the most of your advertising budget we can help. Give us a shout to learn more, and maybe we can discuss our favorite AC/DC songs.

Out-of-home media excels at highly targeted placement — in other words putting your advertising exactly where your desired audience will see it.

In order to reach women in the Chicago area, and inform them about their new women's health center, the Norwegian American Hospital turned to a variety of interior and exterior grocery store ads which included floor graphics:

Grocery cart panels:

And posters in the parking areas outside the grocery stores: